Description
What is an Influencer Marketing Agreement?
An influencer marketing agreement is a contract between an influencer and a brand to promote a company’s products or services. Influencer marketing is especially common in the fashion, beauty, travel, home, and health industries. An influencer may promote a company’s product using video, photos, and posts on both social media and blogs.
Who needs an Influencer Marketing Agreement?
Influencers who want to work with brands to produce content and/or promote the company’s products and services, whether on a project or a long-term basis, should enter into a written agreement to govern the contract terms. A written agreement will set forth payment terms and how the influencer’s content may be used. Equally important, a good agreement can help avoid disputes down the road. Plus, providing a brand with an agreement can make an influencer look more professional in the eyes of the brand.
What’s included in the Legal Wise Enterprise Influencer Marketing Agreement for Talent?
Legal Wise Enterprise downloadable templates come in an easy-to-use Word format. There are prompts for you to fill in and customize for your business.
Our Influencer Marketing Agreement allows you to spell out important terms, including:
- A description of the content the influencer will be producing
- Ownership of the content stays with the influencer, and the influencer grants the Company a license to use the content
- The amount of the influencer’s fees, and also how the influencer will be paid
- A provision establishing an independent contractor relationship between the influencer and the Company
- Protection of the Company’s trade secrets and other confidential data and documents
- Standard contract provisions such as assignment, governing law, waiver, and permitting electronic signatures
We also provide a set of instructions and helpful tips to make sure you get the most out of your template purchase!
Please note the following:
Legal Wise Enterprise documents are only for use in the United States.
The document is for general use only and is not intended as, and shall not be understood or construed as, legal, tax, or any other professional advice. Your purchase and/or use of this document does not form an attorney-client relationship. If you have legal questions or need advice, please consult the advice of an attorney licensed in your state of residence. While the document has been prepared with due care, we do not warrant or represent that the document is free from errors or omissions. Legal Wise Enterprise does not guarantee any particular result from the use of this document.
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